How is targeting working / How are individuals being identified for enrollment and their eligibility determined?
Recipient targeting involves the following steps:
- Geographic poverty analysis to identify high need areas (currently focused on urban slums), with government engagement prior to launching enrollment in an area
- Sourcing of lists of potential enrollees (vulnerable individuals) through CBOs and businesses operating in the priority areas, with CBOs and lists screened and prioritized based on factors like organization risk, reputation and capacity, data quality, and level of vulnerability, and MOUs signed. This process is being conducted by GiveDirectly, with oversight on the process from other Shikilia collaborators.
- Within large lists, prioritization based on vulnerability factors.
Currently, more than 100,000 potential individuals have been identified, and list / CBO screening in priority areas is ongoing. Current enrollment areas include Kibera, Mathare, Korogocho, Mukuru and Kawangware in Nairobi, with priority areas in Mombasa and Nairobi being actively considered. Current list providers include SHOFCO and Ghetto Foundation (prior GiveDirectly cash program partners), Access Afya (a low cost health clinic operator), and a growing list of other CBOs.
In addition to this list-based approach, Shikilia organizations are exploring the potential for geographic targeting using telco geodata, which Dalberg and GiveDirectly have previously partnered to pilot and are now working to scale for emergency response outside Kenya. Shikilia is also considering needs in rural areas and how best to support them.